Hermès|Birkin配貨案 法官：指控無理 愛馬仕無違法
愛馬仕「Birkin」官司落幕 法官：VIP優先唔違法 👜⚖️
愛馬仕（Hermès）嘅鉑金包（Birkin Bag）喺奢侈品界堪稱「神級」，價值不菲，唔係話你有錢就即刻買到，仲要「排隊」等機會！最近美國有三名消費者控告愛馬仕，指佢哋嘅賣包方式違反反壟斷法。不過，舊金山地方法院法官一錘定音，裁定愛馬仕無違法，正式駁回訴訟。🗳️ 究竟點解？等我哋一齊睇睇！👇
愛馬仕Hermès嘅Birkin Bag喺奢侈品界堪稱「神級」，價值不菲，唔係話你有錢就即刻買到，仲要「排隊」等機會！(資料來源：Sotheby's官方網站)
📌 案件背景
2024年3月，Tina Cavalleri、Mark Glinoga同Mengyao Yang喺舊金山地方法院入稟，指控愛馬仕採用「捆綁銷售」（tying）手法，要求顧客先購買其他產品（例如圍巾、珠寶）儲夠「消費額=配貨」，先有機會買鉑金包。佢哋形容呢個制度係「隱形抽籤系統」，認為違反美國《謝爾曼反壟斷法》同加州相關法律[1]。😶
⚖️ 法院917裁決
法官James Donato唔認同原告講法，喺2025年9月17日正式「with prejudice」駁回訴訟，代表原告唔可以再翻案[2]。判詞指出：「It may be, as plaintiffs suggest, that Hermès reserves the Birkin bag for its highest-paying customers, but that in itself is not an antitrust violation.」即係話，就算愛馬仕優先畀高消費顧客買包，都唔構成違法[3]。
事實上，Donato早喺2024年9月案件管理會議已經講過：「Hermès can run its business however it sees fit.」強調品牌有權制定自己嘅銷售策略[4]。
📜 雙方角力
原告喺2024年5月同10月兩度修改訴狀，試圖證明愛馬仕嘅銷售方式損害市場競爭，但最終都無法說服法庭[5]。愛馬仕方面則回應，佢哋嘅銷售模式喺競爭激烈嘅奢侈品市場中完全合法[6]。
🌟 結語
呢場官司正式落幕，愛馬仕嘅鉑金包銷售策略獲法院認可，無被判違法，亦突顯奢侈品市場獨有嘅運作方式。香港嘅包迷如果想入手鉑金包，除咗銀包要夠脹 ，同品牌保持友好關係都係一門學問！😉
資料來源：
1. Reuters. (2025, September 18). *Hermes defeats US consumers’ antitrust claims over Birkin bag sales*. Retrieved from https://www.reuters.com/legal/hermes-defeats-us-consumers-antitrust-claims-over-birkin-bag-sales-2025-09-18/
2. Fashnfly. (2025, September 18). *Hermès Wins Dismissal of Birkin Bag Antitrust Lawsuit*. Retrieved from https://fashnfly.com/2025/09/hermes-wins-dismissal-of-birkin-bag-antitrust-lawsuit/
3. Pymnts. (2025, September 18). *Judge Dismisses Lawsuit Against Hermès Over Birkin Bag Sales Practices*. Retrieved from https://www.pymnts.com/legal/2025/judge-dismisses-lawsuit-against-hermes-over-birkin-bag-sales-practices/
4. Business of Fashion. (2024, September 19). *Hermès Faces Long Odds in Birkin Bag Antitrust Case, Judge Signals*. Retrieved from https://www.businessoffashion.com/articles/luxury/hermes-faces-long-odds-in-birkin-bag-antitrust-case-judge-signals/
5. WWD. (2025, September 18). *Hermès Wins Dismissal of Birkin Bag Antitrust Lawsuit*. Retrieved from https://wwd.com/business-news/legal/hermes-wins-dismissal-birkin-bag-antitrust-lawsuit-1236578909/
6. Fashion Law. (2025, September 18). *Hermès Secures Dismissal of Birkin Bag Antitrust Case*. Retrieved from https://www.thefashionlaw.com/hermes-secures-dismissal-of-birkin-bag-antitrust-case/
