法官James Donato唔認同原告講法,喺2025年9月17日正式「with prejudice」駁回訴訟,代表原告唔可以再翻案[2]。判詞指出:「It may be, as plaintiffs suggest, that Hermès reserves the Birkin bag for its highest-paying customers, but that in itself is not an antitrust violation.」即係話,就算愛馬仕優先畀高消費顧客買包,都唔構成違法[3]。
事實上,Donato早喺2024年9月案件管理會議已經講過:「Hermès can run its business however it sees fit.」強調品牌有權制定自己嘅銷售策略[4]。
1. Reuters. (2025, September 18). *Hermes defeats US consumers’ antitrust claims over Birkin bag sales*. Retrieved from https://www.reuters.com/legal/hermes-defeats-us-consumers-antitrust-claims-over-birkin-bag-sales-2025-09-18/
2. Fashnfly. (2025, September 18). *Hermès Wins Dismissal of Birkin Bag Antitrust Lawsuit*. Retrieved from https://fashnfly.com/2025/09/hermes-wins-dismissal-of-birkin-bag-antitrust-lawsuit/
3. Pymnts. (2025, September 18). *Judge Dismisses Lawsuit Against Hermès Over Birkin Bag Sales Practices*. Retrieved from https://www.pymnts.com/legal/2025/judge-dismisses-lawsuit-against-hermes-over-birkin-bag-sales-practices/
4. Business of Fashion. (2024, September 19). *Hermès Faces Long Odds in Birkin Bag Antitrust Case, Judge Signals*. Retrieved from https://www.businessoffashion.com/articles/luxury/hermes-faces-long-odds-in-birkin-bag-antitrust-case-judge-signals/
5. WWD. (2025, September 18). *Hermès Wins Dismissal of Birkin Bag Antitrust Lawsuit*. Retrieved from https://wwd.com/business-news/legal/hermes-wins-dismissal-birkin-bag-antitrust-lawsuit-1236578909/
6. Fashion Law. (2025, September 18). *Hermès Secures Dismissal of Birkin Bag Antitrust Case*. Retrieved from https://www.thefashionlaw.com/hermes-secures-dismissal-of-birkin-bag-antitrust-case/
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